Examples of common Lifecycles include:
- Customer acquisition with a goal of getting customers from anonymous to known individuals.
- Customer acquisition with a goal of getting a customer to make their first purchase.
- Upsell with a goal of getting a previous customer to continue buying products.
- Cross-sell with a goal of increasing customer lifetime value.
- Customer onboarding with a goal of completing “experiences” within a set time period.
- Upcoming subscription renewal with a goal of renewing a customer before the end of the trial.
- First-time customer with a goal of providing a new customer experience for a limited time period and increase loyalty.
- Repeat customers with a goal of increasing purchase, lifetime value, or consistent up-sell or cross-sell tactics.
- Lapsed customers won-back with a goal of differentiating their experience from a repeat or first-time customer to increase loyalty.