What are examples of common Lifecycles?

Examples of common Lifecycles include:

  • Customer acquisition with a goal of getting customers from anonymous to known individuals.
  • Customer acquisition with a goal of getting a customer to make their first purchase.
  • Upsell with a goal of getting a previous customer to continue buying products.
  • Cross-sell with a goal of increasing customer lifetime value.
  • Customer onboarding with a goal of completing “experiences” within a set time period.
  • Upcoming subscription renewal with a goal of renewing a customer before the end of the trial.
  • First-time customer with a goal of providing a new customer experience for a limited time period and increase loyalty.
  • Repeat customers with a goal of increasing purchase, lifetime value, or consistent up-sell or cross-sell tactics.
  • Lapsed customers won-back with a goal of differentiating their experience from a repeat or first-time customer to increase loyalty.