You will find the API in your account in the profile menu on the bottom left, click on Developers. It is also accessible through this link: https://app.squeezely.tech/developer/api/docs. Your API credentials can be found on the account Settings page in the same profile menu.
Create API Key
Go to Settings > Developers > API keys.
A click on the link will take you to the overview page of all API keys created in this account. Here you also have the possibility to create new keys. Create a separate key for every system you want to connect to Spotler Activate. Store this information safely. In the event your API Key is lost, you will be required to generate a new one.
API Docs
The API documentation contains the following information:
- API Front-end tracking
- API Back-end tracking
- API Personalization
- Webhooks
- Set-up push notifications
- API Product feed
- Push data to Datalayer
API Front-end tracking
Front-end means that you will use a tracking pixel on your website, and sent the events to Spotler Activate. The most common way for sending events is through Google Tag Manager. But, it is also possible to send Front-end events via our API to your Spotler Activate account.
This is also useful if you want to share historical data to enrich your contact profiles. When sending historical events it is important to send the timestamp of the event. And a email address is also mandatory.
➡️ API Docs: Front-end tracking
API Back-end tracking
Back-end means you use server to server communication to track your data via our API. API Calls allow events to be sent from a database to the API endpoints of the Squeezely database. API calls consist of authentication and formation. With API Calls the Purchase event is often sent. It is also frequently used for custom events. To implement the events at least the mandatory data fields need to be provided.
➡️ API Docs: Back-end tracking
API Personalization
If you want to set up a custom personalization yourself and show a product set in it, use our API.
Webhooks
You can use webhooks to get data or events from Spotler Activate to somewhere else.
Set-up push notifications
This is necessary if you wan to use the premium app Web Push. For browser security purposes, you need to host our script yourself. To ensure our script is updated, you can import it every time.
➡️ API Docs: Set-up Push notifications
API Product feed
API is one of possible product sources. With a feed you can easily keep your product data in sync.
Push data to Datalayer
Spotler Activate can push data to the DataLayer for you.