What are Pre-defined Journeys?

Description: Greet new sign-ups after popup entry and introduce your brand with a first-time deal.

Requirements: Personalization for collecting an email.

Email: Send an email immediately after popup submission, including a discount if applicable. Follow up with a second email two days later to enhance subscriber engagement.

❗Warnings: Modify entry targeting using Personalisation clicked. Adjust the timing or remove the second email. Be cautious with the limit of the email. Standard setting is to receive the email once per day, but if you have a discount, you might want to prevent them getting that discount again after unsubscribing and subscribing again within X days.

Description: Send an email to contacts on their birthday with a possible discount or product suggestions. The contact will stay in the journey and loop back to the start after their birthday so they’ll be ready to recieve next years email.

Requirements: Create a custom audience with Birthdate is not empty. Ensure consent is checked when setting the email node.

Email: Set to send 7 days before birthday, using Wait until property. Optionally extend with more emails or wait nodes.

❗Warnings: Ensure Teleport steps and entry rules are configured correctly. Test with profiles containing birthday data.

Description: Notify customers when products they showed interest in have dropped in price, encouraging quick purchase.

Requirements: Use events like AddToWishlist or AddToCart to capture interest.

Email: If the product price drops (default 10%) within 30 days, send an email using product data from the entry event.

❗Warnings: The price drop condition compares current price to the price at entry time, not to any original price. Adjust thresholds or switch to discount if preferred. For repeated wishlist triggers, consider allowing re-entry. Always test with products that do and do not go on sale.

Description: Re-engage visitors who viewed products or product categories but did not add them to their cart. This journey helps you bring these potential buyers back by reminding them of what they viewed and encouraging them to take the next step, increasing your chances of conversion.

Requirements: Entry event must be ViewContent, with logic to prevent re-entry until journey completion.

Email: Sent if no AddToCart is triggered within 4 hours, using product-based sets like Last viewed (no fallback).

❗Warnings: Adjust timing as needed. Include post-email checks to monitor conversion.

The Follow-Up After Purchase journey is designed to thank customers for their order, reinforce brand trust, and encourage repeat purchases. It may include personalised product recommendations, related product suggestions, or incentives such as discount codes to drive future conversions.

Requirements: The entry rule is set to event is one of Purchase. No audience needs to be configured—customers enter automatically after completing a purchase.

Email: A thank-you email is sent 3 days after purchase. This message should:

• Show appreciation for their order
• Suggest related products or product care tips
• Reinforce brand values and include contact info

You can add a second email after an additional wait step (e.g. 3–7 days) to send recommendations, upsell content, or blog articles. Add an Engagement split to skip this step if the customer has made another purchase in the meantime.

❗Warnings: The default wait time is 3 days. Adjust this based on your ideal post-purchase experience. If you're including a second email, ensure relevance through segmentation or conditional logic. Always verify that marketing consent is respected when required.

The Abandoned Cart journey template is designed to recover revenue from customers who’ve added products to their basket but not completed checkout. These are high-intent shoppers, so the journey focuses on timely nudges to bring them back and convert.

Requirements: Entry event should be AddToCart. Set behaviour to only allow entry after the customer has exited the journey. Optionally, apply filters like minimum cart value or category restrictions.

Email: A 3-stage reminder sequence is included:

• Stage 1 (30 mins): Soft reminder about the items left behind.
• Stage 2 (1 day): Stronger message, adding urgency or highlighting benefits like shipping or return policies.
• Stage 3 (2 days): Final push, possibly with an incentive or social proof.

All emails use the Last added to cart product set. You may also include a You also might like block to offer alternatives.

❗Warnings: If a Purchase event is triggered at any point, the profile exits the journey and receives no further emails. Always test using a profile with filtered URLs (e.g. URL contains testurl) and confirm product sets and exit conditions are working as intended.

Description: Automatically notify customers when a previously out-of-stock product is available again.

Requirements: Entry event must capture product data via PersonalisationClick from a form triggered on out-of-stock items.

Email: Sent when product inventory returns (default: stock = 3 within 60 days).

❗Warnings: Always test with sample product and ensure personalization captures correct product data. Adjust wait time and thresholds as needed.