The Revenue Performance Liveboard provides powerful, real-time insights into your campaign performance.
Spotler Analytics user will find this on their Spotler Activate Dashboard
The Revenue Performance tab is only visible to Spotler Activate users who also have access to Spotler Analytics.
Where to find the Revenue Performance Liveboard?
You can access the Revenue Performance Liveboard from the Dashboard module, under the Revenue Performance Liveboard tab. This tab is only visible if your account includes Analytics access.
Revenue Performance Liveboard Tabs & Widgets
The Revenue Performance Liveboard is a predefined dashboard in Spotler Analytics that helps you measure the business impact of your marketing activities. It combines revenue, conversions, purchaser insights, and attribution reporting into one interactive overview, allowing you to understand not only what results your campaigns generate, but also how marketing activities contribute to those results.
This Liveboard is available for Spotler Activate users.
In this article you'll learn more about:
➡️ For all general Liveboard functionality, like filtering and Change Analysis, see Liveboards.
Revenue tab
The Revenue tab provides an overview of purchase activity during the selected reporting period. Together, the widgets help you understand how much revenue your organisation generated, how many conversions were recorded, and where those results originated.
The widgets on the Revenue tab are grouped into three categories:
- Revenue overview: Monitor overall commercial performance using key revenue and conversion KPIs.
- Revenue distribution: Understand how revenue is distributed across countries, currencies, cities, and conversion types.
- Top customers: Identify the contacts that generated the highest purchase value.
Revenue overview
These KPI cards provide an instant overview of your commercial performance. Together they help you monitor revenue trends, conversion volume, and customer growth throughout the selected reporting period.
| Widget | What it shows | How to interpret it |
| Total Revenue | The total monetary value of all purchase events. | This KPI shows the overall business value generated during the selected period. Compare different periods to monitor commercial growth. |
| Total Conversions | The total number of recorded conversion events. | Use this metric to understand how frequently customers complete your desired conversion action. |
| New Purchasers | The number of contacts whose first recorded purchase occurred during the selected period. | A higher value generally indicates successful acquisition of new customers rather than repeat purchases. |
Revenue distribution
These widgets help you understand where revenue originates and how it is distributed across different dimensions. They are particularly useful when comparing markets, currencies, or conversion types.
| Widget | What it shows | How to interpret it |
| Revenue by Country | Displays the geographic distribution of revenue by country. | Identify your strongest markets and compare commercial performance across different countries. |
| Revenue by Currency | Shows how revenue is distributed across available currencies. | Useful for organisations operating in multiple currencies. |
| Conversions by Type | Displays the distribution of conversion events by conversion type. | Understand which conversion goals contribute most to your business results. |
| Revenue by City | Shows the cities generating the highest total revenue. | Helps identify regional trends and commercial opportunities. |
Top customers
The Top 15 Contacts by Revenue table ranks contacts by their total purchase value during the selected reporting period.
The table displays:
- Contact ID
- Purchase Value
- Purchases
Use this overview to identify your highest-value customers and understand which contacts contribute most to your revenue.
Attribution tab
The Attribution tab helps you understand how marketing activities contribute to revenue. Instead of only showing the final purchase, it attributes conversions to qualifying email interactions that occurred before the purchase.
How attribution works
Spotler Analytics attributes each conversion to the most recent campaign activity a contact engaged with during the 7 days before the conversion. Depending on the customer journey, revenue may therefore appear as Send, Open, and Click attributed revenue.
The Attribution tab combines several widgets that explain how campaigns contributed to commercial results.
| Widget | What it shows | How to interpret it |
| Send Attributed Revenue | Total revenue attributed to email send events. | Shows the commercial value associated with campaigns that successfully reached recipients. |
| Open Attributed Revenue | Total revenue attributed to email open events. | Indicates how much revenue was generated after recipients opened an email. |
| Click Attributed Revenue | Total revenue attributed to email click events. | Typically represents the strongest indication of campaign engagement before conversion. |
| Attribution by Campaign | Shows attributed revenue for the top campaigns, broken down by Send, Open, and Click attribution. | Compare campaigns to understand which marketing activities generated the greatest commercial impact. |
| Click Performance by Campaign | Compares click-attributed revenue with click-attributed conversions. | Identify campaigns where email clicks resulted in the strongest commercial outcomes. |
| Open Performance by Campaign | Compares open-attributed revenue with open-attributed conversions. | Evaluate how effectively email opens contributed to downstream purchases. |
Attribution helps you understand which campaigns contributed to revenue, but it does not prove that a campaign directly caused a purchase. Instead, it identifies the marketing interactions that occurred before the conversion.