With a custom back-end event you send data to the Spotler Activate API to capture certain information.
➡️ API Docs: Back-end tracking
In backend custom events the following fields will be sent along as a minimum:
| Field label | Field content |
|---|---|
| event | the name of the event |
| Email address of the profile |
In the following circumstances more fields are required:
- Are multiple languages used? → Then also include language in the product array
- Are multiple currencies used? → also add currency to the event
In this event extra data fields from the database can be sent, for this please use custom data fields.
For a concrete example and testing option, see this article: Back-end Purchase event