Step by step guide: Recognize, obtain and enrich email addresses

Recognizing profiles on the website, for increasing the match rate and requesting consent or additional profile data.

• Step 1: Recognize known email addresses
• Step 2: Obtain new email addresses
• Step 3: Enrich profile data

Determine your goal

First, set your goal. Calculate your current match rate and determine how that percentage should increase. It is also possible to narrow your target and focus increasing the match rate for a specific audience.

Step 1: Recognize known email addresses

1.1 Set up match rate increasing events

Set-up Front-end tacking events that contain the profile field email. Populair events that meet these conditions: EmailOptIn, PrePurchase, Purchase.

1.2 Set up email hashing

Make sure your ESP includes the contacts email hash in all URLs to your website. 

How does email hashing work?

Step 2: Obtain new email addresses

For acquiring new email addresses, personalization is used on the website. Spotler Activate then automatically links the email address to the cookie, increasing the matching rate. Newsletter consent can be added to acquire email addresses as well.

2.1 Create audience

Create an audience to not show the personalization in step 2 to profiles that already have a known email address:

2.2 Create personalization

Create a personalization to acquire the email address and newsletter content:

The newsletter consent checkbox can be automatically filled and hidden by adding JavaScript and CSS to the personalization.

To autofill the checkbox, the following can be added to the JavaScript box of the variant:

document.getElementsByClassName("sqzly-checkbox")[0].setAttribute("checked", "true");

To hide the completed checkbox, the following can be added to the CSS box:

{{ cssPrefix }} .sqzly-fields label {
display:none !important;
}

2.3 Test the personalization

Test the personalisation live on the website and see the effects on the 360° profile:

💡 Tip! A white paper or extra information can be offered in exchange for the profile's email address.

Step 3: Enrich profile data

For the collection of profile data, personalization is applied to the website. Spotler Activate then automatically links the profile data to the profile.

Before you start, determine the profile field(s) that you want to enrich.

3.1 Create audience

Create an audience to not show the personalization in step 2 to the profiles of which the desired profile data is already known:

3.2 Create personalization

Create a personalization to collect the desired profile data:

3.3 Test personalization

Test the personalization live on the website and see the effects on the 360° profile: