Step by step guide: Realtime persuasion on the website

Realtime persuasion on the website:

• Viewed X times in popup
• X times sold in website content
• Ordered X time ago in pop-up
• X times in stock in website content

Viewed X times in popup

For convincing profiles to buy products, social proof based on 'this product has been viewed x times' is shown into a pop-up.

1. Preparation
2. Create personalization
3. Testing

Preparation

• The collect of the event: ViewContent

Create personalization

Create a personalization for social proof that will be inserted into the pop-up:

Testing

Test the personalization live with different product pages on the website:

Tip: Add a control group to the personalization to compare conversions.

X times sold in website content

For convincing profiles to buy products, social proof based on 'this product has sold x times' is inserted into website content.

1. Preparation
2. Create personalization
3. Testing

Preparation

• Collecting the event: Purchase

Create personalization

Create a personalization for social proof that will be processed in the pop-up:

Testing

Test the personalization live on the website:

Tip: Add a control group to the personalization to compare conversions.

Ordered X time ago in pop-up

For convincing profiles to buy products, social proof based on 'this product was ordered x time ago' is inserted into a pop-up.

1. Preparation
2. Create personalization
3. Testing

Preparation

• The collect from the event: Purchase

Create personalization

Create a personalization for social proof that will be embedded in the pop-up:

Testing

Test the personalization live with different product pages on the website:

Tip: Add a control group to the personalization to compare conversions.

Want to add the city name of the last order?
Then add the following to the description of the popup: from {{ last_conversion_product.city | default('a city near you')}}

X times in stock in website content
For convincing profiles to buy products, scarcity based on 'this product is only x in stock' is inserted into
website content.

1. Preparation
2. Create personalization
3. Testing

1. Preparation

• The collect of the event: Purchase

• The collect of the product field: Inventory

2. Create personalization

Create a personalization for scarcity that will be inserted into the website content:

3. Testing

Test the personalization live with different product pages on the website:

Add a control group to the personalization to compare conversions.

Tip: Add a control group to the personalization to compare conversions.