Step by step guide: Remind contacts about products

1. Viewed products as website content
2. Viewed products email
3. Abandoned Cart email

Step 1: Viewed products as website content

For reminding profiles of previously viewed products, a product set is inserted into the website content as personalization.

1.1 Preparation

• The collect of the event: ViewContent
• The collect of the product fields: SKU, Name, URL, Images

1.2 Create productset

Create a Last Viewed producset, for personalization in step 3:

1.3 Create audiences

Create an audience to show the personalization in step 3 to profiles that have viewed at least 4 products:

1.4 Create personalization

Create a personalization for the audience, incorporating the product set into the website content:

Note: Warning The use of an element with a unique name is recommended in the query selector!

1.5 Testing

Test the personalization live on the website and view the product set in the 360° profile:

Tip: Add a control group to the personalization to compare the conversions.

Step 2: Viewed products email

For reminding profiles of viewed products, a product set is inserted as content in an email.

2.1 Preparation

• The collect of the eventsViewContent, AddToCart
• The collect of the product fields: SKU, Name, URL, Images
• Implementing Deployteq, Copernica, Mailjet or Spotler Mail+
• The recognize and acquire e-mail addresses

2.2 Create a journey

Create a journey to which profiles are added after a ViewContent and check whether profiles proceed to an AddToCart:

2.3 Testing

Test the personalisation live on the website and view the product set in the 360° profile:

Step 3: Abandoned Cart Email

To remind profiles of products that are still in the shopping cart, a product set is inserted as content in an email.

3.1 Preparation

• The collect of the events: AddToCart, Purchase
• The collect of the product fields: SKU, Name, URL, Images
• Implementing Deployteq, Copernica, Mailjet or Spotler Mail+
• The recognize and acquire e-mail addresses

3.2 Create a journey

Create a journey to which profiles are added after an AddToCart and check whether profiles proceed to a Purchase:

3.3 Testing

Test the personalisation live on the website and view the product set in the 360° profile: