Suggesting products to profiles, to increase order value and loyalty.
Step 1: Check-out cross selling
To suggest complementary products, a product set is processed as content in the checkout.
1.1 Preparation
-
The collect of the events: ViewContent, AddToCart, Purchase
-
The collect of the product fields: SKU, Name, URL, Images
1.2 Create product set
Create a Recommended for you productset, for the personalisation in step 2:
1.3 Creating a personalization
Create a personalization in which the product set is processed in the website content:
Note: Warning The use of an element with a unique name is recommended in the query selector!
1.4 Testing
Test the personalization live on the website and view the product set in the 360° profile:
Tip: Add a control group to the personalization to compare conversions.
Step 2: Follow-up e-mail
To propose products to existing customers, a product set is inserted as content in an e-mail.
2.1 Preparation
-
The collect of the eventPurchase
-
The collect of the product fieldsSKU, Name, URL, Images
-
Implementing Deployteq, Copernica, Mailjet, Spotler Mail+
2.2 Create a product set
Create an Items you may like product set of products that are in stock:
2.3 Create a journey
Create a journey where profiles are added after a Purchase and it is checked if profiles proceed to a second Purchase:
2.4 Testing
Test the personalization live on the website and view the product set in the 360° profile: