The parent ID is the SKU of the overarching product. Products with the same parent ID are considered variants of the overarching product.
The parent ID is not a mandatory product field. However, it is crucial for merging product variants under a main product. Common examples of product variants include sizes, colors, or configurations.
For example, suppose you have three products on the website:
- Blue trousers
- Blue trousers size S
- Blue trousers size M
Using the following setup, you can ensure in Spotler Activate that these products are linked:
- Blue trousers with SKU 1 and parent_id 1
- Blue trousers size S with SKU 100 and parent_id 1
- Blue trousers size M with SKU 101 and parent_id 1
Important!
To optimally accumulate parent and child conversions, it is recommended to assign the parent product's own SKU as its parent ID. In the example above, the trousers with SKU 1 also have parent_id 1.