Pre-defined Audiences in Spotler Activate offer a fast and effective way to create common audience segments using templates based on real campaign strategies. These templates allow you to skip starting from scratch and instead focus on fine-tuning conditions that match your specific campaign goals.
Our Customer Success Manager Miranda explains more about Pre-Defined Audiences in the video below. Prefer a written explanation? Continue reading this article.
In this article you will learn more about:
How to use Pre-defined Audiences
Pre-defined Audiences are ready-made audience templates in Spotler Activate. They help you target groups of profiles who share specific behaviours or attributes, such as recently viewed products, subscribed to your newsletter, or interacted with your website multiple times.
To use them, open the Pre-defined Audiences section and choose from a list of templates such as:
Each template includes preset logic using event and profile rules best fitted for the chosen Pre-defined Audience. You can customise the audience by changing the rules to suit your goals:
- Selecting your custom categories
- Event type (e.g. view content, add to cart)
- Product Category
- Frequency and recency (e.g. “3 times in the last 7 days”)
Once configured, you can save and sync the audience with your connected email platform or personalization tools.
What to keep in mind
While templates provide a strong starting point, always tailor them to your setup:
- Check and update filters to reflect your product catalogue and campaign structure
- Modify event logic where needed (e.g. swap view content for view category)
- Inspect audiences before using them in live campaigns
- Use them across Journeys, Emails, Personalizations, or social channels
General requirements
- Connected channels such as your email platform or social platform
- Events such as view content, view category, or add to cart available
Different Audiences
Here is an overview of available Pre-Defined Audiences in Spotler Activate:
Profiles from tracked links. Use for follow-ups, segmentation, or attribution flows.
Short description
If you want to retarget profiles who came to your website through a paid Ad channel or a specific newsletter, you can add parameters to the events. For example, URL contains utm_source=newsletter123
Dutch-speaking profiles in the Netherlands. Ideal for localised campaigns.
Browsed a category 3+ times. Likely shoppers, perfect for nudges and promos.
Short description
Profiles who have viewed the same product category 3 or more times in the past 7 days. These are high-intent browsers, ideal for targeted promotions, personalised journeys, or time-sensitive offers. ➡️ Note, the category will need to be specified in the audience rules.
Engaged with a brand 3+ times. Great for brand-specific campaigns or retargeting.
Short description
In audiences you can use rules or groups. When you are using groups, we can add a group count. Here we will look to the number of times a certain event has taken place in a certain amount of time.
The template has an example of 3 ViewContent- events (seeing a product) with a specific brand in 7 days, but you can easily change this to any other product field or event.
Subscribed profiles. Ready to receive newsletters, promotions, and updates.
Profiles with a birthday saved. Ideal for sending celebration and discount messages.
Added items to cart 2+ times recently—hot leads for conversion-focused emails.
Short description
In audiences you can use rules or groups. When you are using groups, we can add a group count. Here we will look to the number of times a certain event has taken place in a certain amount of time.
For example you want to see who has shown genuine interest in your products recently by checking the ViewContent and/or AddToCart events for the last 14 days and give them an extra block in your newsletter.
Viewed items from a specific category. Target with relevant promotions or guides.
Buyers from the last 6 months. Target with win-back or product recommendation flows.
Viewed products 3+ times this week. Indicates strong interest or intent to purchase.
Short description
In audiences you can use rules or groups. When you are using groups, we can add a group count. Here we will look to the number of times a certain event has taken place in a certain amount of time.
For example you want to see who has shown genuine interest in your products recently by checking the ViewContent and/or AddToCart events for the last 14 days and give them an extra block in your newsletter.
Recently active buyers. Great for upsell, cross-sell, or loyalty campaigns.
Profiles with an email address. Eligible for personalized emails and automations.
Short description
To keep your email adresses in sync with your ESP, this audience is perfect. In channels please select the connected ESP to synchronise all new and edited email addresses. When you save the audience the profiles will all be exported once.