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What is the expiry of an audience?

Audiences will be disabled when they aren’t used for a period of time. They will get the status disabled. These conditions are set for expiry:

  • Saved 90 days ago

AND

  • No channel exports

AND

  • Audience is not a part of a personalisation condition or journey

AND

  • Not published in the Datalayer of this merchant

AND

  • Not used in an recurring API export