We're excited to introduce two major updates in Spotler Activate that enhance audience targeting and personalization analysis:
And as always: A lot of improvements behind the scenes to keep everything running fast and smooth. You can find the full release notes at the bottom of this page.
Predictive AI
Spotler Activate offers a powerful tool to improve audience targeting with Predictive AI app. This feature uses predictive models in collaboration with Spotler Activate Pro (formerly known as Cross Engage) to help create audiences based on predicted purchase behaviors and churn risk. It adds a new layer to the targeting strategies already possible in Spotler Activate.
➡️Read more about Predictive AI in this article: App: Predictive AI.
New Personalization Attribution Model
Previously, a conversion was counted across all personalizations a contact had seen. Now the conversion is only attributed to the last personalization viewed. This means that default results might appear lower than before. However, you can still view the previous statistics.
Within your statistics, you can now switch between different attribution models:
- Last interaction: the conversion is assigned to the last personalization a contact viewed (New default)
- First interaction: the conversion is assigned to the first personalization a contact viewed
- Participation: the conversion is counted in all personalizations a contact has seen (previous method).
This new implementation reduces loading times by up to 20 times, enabling faster analysis and quicker insights.
➡️Read more about personalizations in the article: Personalizations.
Full release notes
New features
Feature optimizations
- Permission Updates through Journey
- Revamped Personalization Attribution Model
- Revamped Google Ads Rule Based Audience Export
- Retry Stuck Audience Exports (Superadmin only)