The Klaviyo connection allows you to synchronize data between Spotler Activate and the Email Service Provider (ESP) Klaviyo. Through this connection audiences, profiles, and triggers from Spotler Activate can be sent to Klaviyo.
By completing the full implementation all email addresses will be synchronized between Klaviyo and Spotler Activate. After establishing the link, new email addresses will be synchronized from Spotler Activate to Klaviyo in real time.
Activate the Klaviyo connector
Implementing Klaviyo consists of establishing the Klaviyo connection and synchronizing profiles to Klaviyo.
Step 1: Establishing a connection
Login to Klaviyo. In Klaviyo go to 'Profile ' Account' in the top right of the dropdown. Then go to 'Settinngs' API Keys. On this page you will find the "Public API Key" of your Klaviyo account. For the connection between Klaviyo and Spotler Activate you also need a "Private API Key". You can easily create this key by clicking on the "Create Private API Key" button. You can then label this key (with for example "Spotler Activate") and through the eye icon you can view the key.
Next, go to the Apps page in Spotler Activate. Select the Klaviyo app. Copy the values 'Public API Key' and 'Private API Key' from Klaviyo and paste them in Spotler Activate.
Step 2: Synchronizing profiles
For real-time synchronization of (new) profiles from Spotler Activate to Klaviyo, the following is required:
Create an Advanced Audience with the following rules:
Go back to the Klaviyo app in Spotler Activate. Select the Audience as Newsleter list in the last dropdown.
Audiences & Profiles
In the Audience Builder you can send audiences to Klaviyo by checking Klaviyo as Channel:
For the profiles in the audience, Spotler Activate sends two API calls to Klaviyo:
- Contacts: this API call sends the profiles to Klaviyo and stores them in Klaviyo.
- Contact Groups: with this API call the audiences will be sent to Klaviyo.
Triggers & Productsets
In the Journey Builder you can send triggers to Klaviyo with the Email trigger.
- Event: the name of the event which is sent to Klaviyo
- Products: the product set that is sent along with the trigger
For the profiles that reach the Email trigger and meet the conditions, Spotler Activate sends an API Call to Klaviyo:
- Spotler Activate Trigger: with this API call a trigger is sent for the profile and possibly the productset of the profile is sent along.