The integration between Spotler Message and Spotler Activate connects customer data in audiences, and journeys to messaging channels such as WhatsApp and SMS.
On this page, the following topics are covered:
- What does the integration between Spotler Message and Spotler Activate do?
- How do you enable the Spotler Message Connector in Spotler Activate?
What does the integration between Spotler Message and Spotler Activate do?
The integration connects Spotler Activate automation capabilities with Spotler Message communication channels. After configuration, Spotler Activate can:
1. Audience synchronization
Dynamic audiences are created in Spotler Activate and synchronized to Spotler Message. These synchronized audiences can be used in Spotler Message for WhatsApp and SMS campaigns
Examples include:
- Segment “customers with no purchase in 30 days” → WhatsApp campaign
- Segment “active customers” → SMS update
How to use a Spotler Activate audience for a pro-active WhatsApp campaign?
2. Journey-triggered messaging
Spotler Activate journeys can trigger personalized 1-to-1 messages through Spotler Message.
Examples of journey triggers include:
- New lead
- Status update
- Purchase completed
- Abandoned cart
- Birthday event
When a contact reaches a Messaging node inside a journey, Spotler Activate sends a trigger to Spotler Message. Spotler Message then delivers the message through WhatsApp templates or SMS messages.
How to trigger a WhatsApp or SMS message from a Spotler Activate journey?
How do you enable the Spotler Message Connector in Spotler Activate?
To configure the integration between Spotler Activate and Spotler Message, the following information is required.
| Requirement | |
| Both Spotler products | Your organization needs to own a Spotler Message and a Spotler Activatie account |
| WhatsApp and/or SMS channel configured | In Spotler Message, a WhatsApp and/or SMS channel needs to be available |
| Spotler Message API key | Authentication between Spotler Activate and Spotler Message |
| Spotler Activate phone number field | Filled with phone numbers following the E.164 phone number format |
Step 1: Create a API key in Spotler Message
- Open Spotler Message.
- Go to Integrations.
- Click Add.
- Select API Key.
- Create a new API key for the Spotler Activate integration.
For more information, see: Integrations in Spotler Message
Step 2: Set up the Spotler Message connector in Spotler Activate
- Open Spotler Activate.
- Go to Apps.
- Select Spotler Message.
The Spotler Message Connector settings screen opens.
Step 3: Configure the settings
Configure the following settings in the Spotler Message Connector.
API Key
Paste the API key created in Spotler Message. This key enables communication between Spotler Activate and Spotler Message.
Phone field
Select the profile field that contains the customer phone number. This field is used for WhatsApp and SMS delivery.
Fallback Country Code
Select the fallback country code that should be added when a phone number does not contain a country code. Example:
- +31 for the Netherlands
- +44 for the United Kingdom
Use strict phone number validation for WhatsApp
When using WhatsApp messaging, it is recommended to enable strict phone number validation in the Spotler Activate Settings. Strict validation uses the E.164 phone number format. Example: +31612345678. Make sure phone numbers entering Spotler Activate are stored in the correct format to ensure reliable synchronization and message delivery.
Enable WhatsApp
Enable this option when a WhatsApp channel is available in your Spotler Message account.
Enable SMS
Enable this option when a SMS channel is available in your Spotler Message account.
After configuring all settings, click Save.
What is the result?
After the integration is configured, Spotler Activate can synchronize audiences to Spotler Message and trigger automated WhatsApp or SMS messages from journeys.
This enables centralized customer segmentation, proactive messaging campaigns, and personalized 1-to-1 communication flows.